The importance of social media with roofing companies.
Social media are pretty popular now, and it is not only for accessible communication and interactions but also for business purposes. For instance, Facebook has over 1 billion people signed up, which means that if you post your business for advertisement purposes, you have a great opportunity of reaching a large crowd locally and even internationally. 

1. Can a roofing business succeed in social media marketing?

Well, roofing may not seem like a fit business to market on social media since many followers tend to be young people. However, if used the right way, you can gain many followers and probably customers via these platforms. 

Apart from being active in updating your customers and followers with new details about your roofing business, there are other crucial things you need to put in place. Below is a guide on how a roofing business can utilize social media.

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2. Make it your secondary website.

Many roofing businesses use websites to connect with customers and even reach out to new people about the company, which is excellent! However, you can gain even more traffic to your website through social media like Facebook. 

Customers are won through visuals. So, updating your roofing Facebook profile with videos, images, and other content about your roofing business will create interest from Facebook followers and a desire to know what more you offer in your roofing business.

So, use this social media to drive traffic to your website. However, ensure the link to your main website is attached to the Facebook page, and it should be easy to access with all devices, including mobile phones.

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3. Get a top ranking

Although the search engines determine where to rank a business, it is recommendable that you work hard to get a top rank for your company. This is done by developing good keywords related to your business. If customers search for a roofing service related to what you offer, they will get your recommendation first. 

Search engines look for how often your content is up to date with good benefits. They usually gauge what customers look for and then review the websites to see which one offers current and most sort-out roofing services.

So, as you update your social media with images, pictures, and more information about your roofing business, do the same for your websites. Also, work with other related platforms with a large following, and you could link your business to their socials or websites.

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4. Build a good business image

If you win an award as the best roofing company in the region, I bet not many people will get to know about it when you post it on a website. The case is different with social media like Facebook as there is a large following and networks. 

You can post the pictures of the your company has and summarize why you won the awards. Still, this is an excellent place to showcase what you do else other than roofing. For example, are you involved in charity work? Let people know you are also a humanitarian company and you love to help. This is good publicity to help you connect with more people.

5. Improve communication 

Social media are equipped with notification features that alert you when someone comments or likes your content. So, this will help you easily connect with your potential customers and access you if they have an inquiry or a complaint. 

There is another app like message in which customers can send you a message. The best part is that you can do all this while on the move as you only need a smartphone and an internet connection.

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Summary

There are tons of benefits you can reap with social media regarding the roofing business. You get to market your business by connecting with your customers, and you give your customers a platform to express their views about your business. 

Social media makes communication easier than websites, and they work as website backups. You don’t need to update your socials daily, but keep your customers updated regularly.

For more information:

Swadley Roof Systems offers the best roofing services in the Houston, Austin, San Antonio and Dallas area.
  • Tel: 832-559-8463
  • Email: info@swadleyroofsystems.com
  • Location: 17413 FM 2920 Suite O Tomball, TX 77377
  • Facebook: Fanpage Swadley Roof Systems
  • Website: https://www.swadleyroofsystems.com/